Digital Advertising Tips for Startups

More than half a million startups are founded in the United Kingdom alone each year. That’s more than 1,200 new businesses being created per day.

Most startups these days integrate digital advertising and marketing from the beginning. There are plenty of strategies you can undertake or outsource in order to grow your new business.

Suggested Article: A Guide To Effective Digital Advertising.

Here are a few tips to help you get going:

1. Google Ads
Have you ever seen product image at the top of the Google results or even just the ads above the organic results? If you’ve ever conducted a search on the world’s biggest search engine, then the answer to that question is “yes”.

Google Ads is the paid advertising system behind that. The same system is also responsible for the Ads you see throughout your time on YouTube. Want your products to appear on either of these? Or perhaps a banner across a choice of millions of websites?

The system can be difficult to use and expensive if you have no experience in using it. It’s well worth recruiting a digital advertising agency to help promote your product. The good thing is as your ads can be put live almost instantly you can be making a profit from advertising as early as day one.

Suggested Site: AdSavvy.

2. Social Media
Social media networks continue to expand at a rapid rate. These days, Facebook alone made more than $80 billion from ad revenue in 2020.

Want your product to be seen by the 2.7 billion active users? Well, perhaps not all of them, but using Facebook Business Manager you can run ads (banners and/or videos) to your target audience based on several demographics, including location, age, gender, and interests. This allows you or the agency running your campaigns to target only those who are most likely to be interested in what your startup has to offer.

The Internet Advertising Bureau (IAB UK) have created guides to help many startups and businesses alike when helping choose your audience.

Suggested Site: IAB UK.

3. Search Engine Optimisation
Search Engine Optimisation (SEO) has grown at a rapid rate over the past decade or so. As more and more people get access to the internet and its popularity has continued to expand the more important it has been for your business’ website to appear in Google’s results.

It may seem intimidating at first to think about your new start-up’s website ranking on the top of Google for your keywords. But depending on your industry and the businesses around you, ranking in the local results can be a lot quicker and easier than you imagine. It means you can be picking up local sales in the early days of your creation.

A Google My Business page is free to create and relatively easy to setup. This will allow you to appear in Google Maps and for local results, especially when your potential customers are in the area and searching for what you offer via their phone.

4. Affiliate Marketing
Affiliate marketing is asking influencers in your industry to promote your product or service for you and paying them a commission per sale.

This makes it beneficial for both parties. Influencers may have access to potential customers of yours that they can promote your product to in exchange for taking some of the profit. You can register your business on sites such as AWin and ClickBank for their members to sign up and start promoting your service. This is the easiest way to agree on deals and commissions, though you don’t want to rule out contacting big blogs and social media.

Posted in Uncategorized | Tagged , , , , | Comments Off

A Levels Online in an ever-changing world!

Many of you often ask us if A Levels online are worth considering in order to gain a recognized qualification or if you have left it too late to study A Levels, as part of your career progression.

Suggested article: A Level Courses Online

A Levels, known as ‘Advanced Level qualifications’ are normally introduced for students aged 16 and above. The term of the A Level qualification would normally be two years, although learners choosing to study through online learning, can normally fast track and complete this much sooner. UCAS points will be available, which will go towards University applications.

Learners also have the option to complete AS Level only and will still receive UCAS points, depending on grades achieved.

Do I need A Levels for University?

Most universities insist that potential applicants have a good mix of basic Maths and English Level 2, together with Level 3 qualifications or A Levels in order to secure a place with them. When considering applying to University, the first thing we recommend you should do is contact them and ask what the entry requirements are for the specific degree you are considering studying as you cannot leave this to chance. We have had students come to us at the eleventh hour, desperate to study a specific subject in a short space of time because they did not ask this simple question.

Can A Levels go wrong?

In an ideal world, many would complete their A Levels in sixth form at a conventional school or college, then progress to college or university. However, this does not always go according to plan and for one reason or another, you may not have had the opportunity to gain your A Level in a school or college setting.

A classic example is a Covid-19 pandemic, where many students were expected to sit their exams in the normal way and were then told that due to the cancellation of exams, their results would be based on predicted grades. This worked for some learners as they had worked hard on any assessments submitted to their Teacher but for others who hadn’t really made the effort, relying on studying hard for their examinations; it did not bring the desired effect with low grades submitted.

We then had a second year of canceled examinations, again something that no one was prepared for. The results of this, we are still awaiting, but I am sure that there will be learners receiving grades they were not expecting.

There have also been other reasons learners have been unable to achieve their A Level qualification. As an example, we were approached by Jason, who had been keen to study A Level Computer Science at school but during his first year, he had become extremely ill and was not able to complete his second year. This is one of our extremely popular courses as this can lead to various career paths such as Application Analyst, Business analyst, Data analyst, Games developer, etc. We enabled Jason to complete his second year of A Level Computer Science and he then went on to study a degree at university managing to get himself back on track.

Suggested article: A Level Computer Science Online Course

Are there any age restrictions for studying A Levels?

Not everyone is suited to studying with an online learning college though and we have found that learners of all ages enrol with us, as there appears to be no set criteria for applicants. As they say ‘it is never too late to learn and everything changes so fast, we have to keep up to date with it.

Suggested site: Learn Now Distance Learning College

One of the things we have found with learners is that you really need to be self-motivated and able to work autonomously. This is difficult if you feel you can only work in groups with your peers and do not feel you can set yourself a timetable and stick to it, thus avoiding distractions. We have found that using your Lesson Plan helps considerably as this sets out which modules should be completed and when. This can give you a certain amount of structure and ensure that you stay on track throughout your course.

It would seem that there are always options to complete your A Levels, whether online or studying at a school or college. It is a case of you deciding the best options for yourself.

Posted in Uncategorized | Tagged , , , , | Comments Off

How Social Media Allies and Upsides Your SEO Efforts?

SMM and Search Engine Optimization are usually given a separate space in the digital marketing arena.

And, quite reasonably, they are the two most decisive factors in the online marketing sphere.

But what we fail to understand is why many businesses do not acknowledge social media marketing as one of SEO’s most influential allies.

Do we intend to say that social media directly encourages your Search engine rankings?

The simple answer could be NO!

You must recognize that social metrics like Facebook likes and Twitter followers indicate social profile authority but have no hand in directly circumscribing the search engine rankings.

Surely, our straightforward answer is confusing. However, we completely believe that SEO and smo are powerful collaborators whose association must be leveraged for digital marketing success.

Let’s dig deeper and express how SMM can merit and warrant your SEO strategy.

The Relationship Between Social Metrics & SEO

Let’s assume that there might have been experiments conducted in the past that determine the use of social-media metrics such as social mentions and engagement level for search engine rankings.

But due to the unpredictable and unstable nature of smo and the weak signals generated, professionals might have dropped the attempts.

This was well elaborated by Matt Cutts back in 2014 in a Webmasters video. He was the Head of Google’s Webspam Team back then, and he revealed that social media provided incomplete signals.

Also, search engine algorithms can’t ascertain the reliability and authority of the smo posts and the profile.

Nevertheless, is there an Indirect way that social media influences search engine rankings?

And, this was embellished in the Cutt’s video itself.

He said that Google treats all social media websites like any other website on the Internet, which means that the same rules apply to Facebook, Twitter and so on as it applies to other websites.

Benefits of Social Media for Business

A Linkable Opportunity

As most social media consists of links to other websites, site owners and content creators can use it to promote their content.

You can employ a particular mixture of organic and paid promotions strategy to maximize your audience base.

Here’s how this happens-

As you use social media, there might have been countless times that some articles impacted you.

The impression an article made is evident in the things you share and communicate on social media. You might often use the information from the article in your other works, giving the source article a reference.

Understand that people cannot relate to something unless they know about it. Social media gives the perfect opportunity to content creators to prompt the audience and share link-worthy content.

You might well concede that SMM has given attention to many websites and individuals who were not known before. Creating Brand Mentions

Now, suppose someone or something (brand, product, service, individual, business, etc.) that has not yet been identified by Google suddenly notices many remarks online. In that case, it will influence Google to categorize them as an “entity”.

These are some unique circumstances that can boost your search engine rankings. This is bound to the context you are being mentioned or how people are talking about you online.

Understand that you are not adjudicated for how high you rank for a thing but what you entail as an entity.

So your website might not be getting a mention for a specific thing right now, but seeing the number of people who put trust in you, they can well start recognizing your business for that particular piece.

This is called the power of positive mentions.

Nevertheless, you need to make sure that positive mentions are not just on social media but on all public forums.

You can spring your brand marketing with your true audience base and inspire positive reinforcement and communication on social media.

Social Media For Searches

You cannot miss the fact that people use social media to search for a particular product or brand, and your audience base is just not limited to Google or Bing.

As you operate Twitter, you will realize that the social media channel with its trends, hashtags, insights and other tools give you a perfect opportunity to collude with the potential customers, making your content visible to the users.

You will find similar responses to Pinterest and Instagram.

Also, if anyone wants to know more about your company, he/she will likely ascertain your presence on Facebook, Instagram, Twitter channels- do a quick search and decide upon if he/she wants to deal with your business or not.

In 2016 Mark Zuckerberg had mentioned that “Now people are doing more than 2 billion searches a day between looking up people, businesses, and other things they care about.”- source Techcrunch.

Facebook had earlier retreated on a semantic graph search engine and launched a true keyword search, which landed in more search queries for media channel.

Twitter, since its onset, has been the leading destination for the population to flock for searches, especially in the event of big global news. Full post search appeared to have worked for Facebook and have expedited query volume.

Changing The Idea Of SEO

We have reached the phase where SEO is not just centered till Google optimization. We need to realize that search engine optimization is extending and converging on smo.

Also, if Google has been unclear about its stand, Bing, on the other hand, has been quite positive in including social metrics in its search engine algorithms.

You may well agree that the audience that reaches the company website, lurking through digital media channels, has already interacted with the company in a very pragmatic sense.

Also, digital media gives users the capability to engage more powerfully and compellingly. Hence, it will be only effective to broaden your social, media capacities and elicit brand awareness and growth.

Posted in Uncategorized | Tagged , , , , | Comments Off